Legal pages and consent records for a small site, starting from a free plan. iubenda is an Italian compliance suite that generates privacy and cookie policies, runs a cookie banner and consent solution, stores consent records, and adds terms and conditions, data subject request and whistleblowing tools on the higher plans. Pricing is per site. Essentials is $5.99 a month on yearly billing for 25K pageviews, 20 services and one language. Advanced is $24.99 for 50K pageviews, all languages, geo-targeting and an API. Ultimate is $99.99 for 150K pageviews with hourly scans and a mobile SDK. A free plan exists, and the pricing page says Google Consent Mode is supported on it, but the page text I read does not list its limits. Capterra shows 4.7 from 190 reviews and Trustpilot 4.4 from 622. Reviewers praise the legal backing and complain that setup with GTM and WordPress is scattered and that the price adds up.
Free tier quotas
Free plan
Offered; the pricing page has a Start for free button and G2 lists a price range starting at $0
Google Consent Mode
Supported on the free plan, per the pricing page
Free plan limits
Not listed in the page text I read; check the live plan table
Cheapest paid plan
Essentials, $5.99 per site a month on yearly billing ($6.99 monthly)
Refund window
14 days, risk free, on paid plans
Extra pageviews
€0.05 per 1,000 beyond the plan allowance
Last sniffed Oct 1, 2026. Always confirm on the official pricing page.
👍 Good boy
+Capterra reviewers praise the legal backing. One wrote that a team of lawyers keeps the policies updated, so you do not have to track law changes yourself.
+Entry pricing is low for a per-site product. Essentials is $5.99 a month on yearly billing for 25K pageviews, and there is a free plan on top of that.
+The pricing page says Google Consent Mode is supported even on the free plan. It also describes the cookie solution as a Google-certified CMP and IAB-validated, which are the vendor's own claims.
+A consent database keeps the record. A Capterra reviewer wrote that once users consent, iubenda tracks it so you know who agreed to marketing messages.
+The higher plans cover more than cookies: a terms and conditions generator and custom clauses on Advanced, then a data subject request tool, a register of processing, a whistleblowing tool and a mobile SDK on Ultimate.
+A Capterra reviewer said you can easily scale the solution up or down, and another who built client sites with it for over two years said it gives solid compliance and is fast to implement once you put in some effort.
+Review volume is large. Capterra shows 4.7 from 190 reviews, and the pricing page shows a Trustpilot widget at 4.4 from 622 reviews. G2 shows about 60 reviews at 4.4 to 4.5 depending on the page.
+Paid plans carry a 14-day risk-free refund according to the pricing page.
👎 Watch out
−Setup with WordPress and Google Tag Manager draws complaints. An r/GoogleTagManager thread asks how many people had problems setting up the cookie solution and consent mode with iubenda, WordPress and GTM, and a commenter called it chaotic with scattered guides.
−An r/ProWordPress poster trying iubenda reported site breaking issues and cookie blocking issues. The excerpt is cut off before the outcome and the thread is older.
−A Capterra reviewer said the platform offers so many options it can feel overwhelming, and also called it quite expensive, though they thought the product was the best on the market.
−Pricing is per site. A Capterra reviewer from 2019 (vendor-referred, incentivized) wished one licence could cover a company's website, dashboard and mobile app.
−Support speed gets mixed notes. One Capterra reviewer said tickets sometimes take a day or so, and another said support takes too long and the quality of answers could improve.
−A Capterra reviewer said the compliance crawler is misleading and often highlights missing compliance for no reason.
−A Capterra reviewer said installation is clear but not the easiest for people inexperienced with code.
−Prices climb quickly across tiers. Advanced is $24.99 a site and Ultimate $99.99, and the terms and conditions generator, geo-targeting and API only start at Advanced.
The catch
iubenda has a free plan, but the page text I read does not list its limits, so check the live plan table before relying on it. The pricing page does say Google Consent Mode is supported even on the free plan.
Paid plans are priced per site and per pageview band. Essentials is $5.99 a month on yearly billing ($6.99 monthly) for 25K pageviews, 20 services, one language and monthly scans. Advanced is $24.99 ($27.99 monthly) for 50K pageviews, a terms and conditions generator, custom clauses, all languages, geo-targeting and an API. Ultimate is $99.99 ($119.99 monthly) for 150K pageviews, hourly scans, a mobile SDK, analytics, consent recovery, a register of processing, a whistleblowing tool and a data subject request tool. Extra pageviews cost €0.05 per 1,000.
A 14-day risk-free refund applies to paid plans. Card requirement and commercial use of the free plan are not stated in the pages I read.
What’s included
✓Privacy and cookie policy generator
✓Cookie banner and consent solution
✓Consent database
✓Google Consent Mode support
✓Terms and conditions generator on Advanced
✓Geo-targeting on Advanced
✓API on Advanced
✓Mobile SDK on Ultimate
✓Hourly scans on Ultimate
✓Data subject request tool on Ultimate
✓Whistleblowing tool on Ultimate
✓Register of processing on Ultimate
Free tier value
Generosity
B
Estimated value
Free plan available; Essentials from $5.99 per site a month on yearly billing
Feature parity
Essentials covers policies and the cookie banner for 25K pageviews. Higher plans add T&C and more.
Screenshots
iubenda homepageiubenda pricing page
Paid plans
Essentials, $5.99 per site a month yearly ($6.99 monthly)
25K pageviews, 20 services, one language and monthly scans.
Advanced, $24.99 per site a month yearly ($27.99 monthly)
50K pageviews, terms and conditions generator, custom clauses, all languages, geo-targeting and an API.
Ultimate, $99.99 per site a month yearly ($119.99 monthly)
150K pageviews, hourly scans, mobile SDK, analytics, consent recovery, register of processing, whistleblowing tool and data subject request tool.
Accessibility add-on
Lite at $7 a month and Standard at $60 a month on yearly billing ($65 monthly), listed on the pricing page.
Common questions
Is iubenda free?
There is a free plan. The pricing page text I read does not list its limits, so check the live table.
Does the free plan work with Google Consent Mode?
The pricing page says Google Consent Mode is supported even on the free plan.
How is it priced?
Per site, in bands of pageviews: 25K, 50K and 150K on the three paid plans. Extra pageviews cost €0.05 per 1,000.
Does one subscription cover several sites?
Pricing is per site. A Capterra reviewer from 2019 wished one licence covered a website, dashboard and app together.
Can I get a refund?
The pricing page lists a 14-day risk-free refund.
Which plan has the terms and conditions generator?
Advanced and above, according to the pricing page. Essentials covers policies and the cookie solution.
Change history
Checked October 22, 2026
Pricing page lists Essentials at $5.99, Advanced at $24.99 and Ultimate at $99.99 on yearly billing. Capterra shows 4.7 from 190 reviews. G2 shows roughly 60 reviews.
