Know Your Real MRR
Without Spreadsheet Chaos
Connect your payment processor (Stripe live; Lemon Squeezy and Paddle coming soon) and SaaS Puppy automatically displays real MRR, ARR, growth, churn rate, retention, and a revenue waterfall — plus Sparky AI to explain what the numbers mean.
Your revenue numbers, always accurate
MRR, ARR, growth rates — pulled directly from your payment processor the moment a payment lands. No spreadsheets, no manual updates.
Real-Time MRR and ARR
Your Monthly Recurring Revenue and Annual Run Rate update the moment a payment lands. Accurate to the penny, always current.
Month-over-Month Growth
See exactly how much you grew — or didn't — as a plain percentage. No interpretation needed.
Revenue Waterfall
Watch your MRR move in detail: New MRR, Expansion MRR, Contraction MRR, and Churned MRR. Know where growth came from and where it leaked.
Multi-Currency Normalization
Global customers, one clean number. All currencies converted to your base currency automatically.
Know who's staying and who's quietly leaving
Churn is the silent killer of MRR. SaaS Puppy gives you the exact metrics to catch it early — before it becomes a runway problem.
Churn Rate, Gross and Net
How many customers you're losing each month, and how that nets out against expansion revenue from existing customers.
Customer Retention Curve
A visual read on how long customers actually stick around after signup. Spot a leaky bucket before it sinks your runway.
Net Revenue Retention
The metric investors ask about first — expansion versus churn, in one clean number.
Know what each customer is actually worth
Not all customers are equal. SaaS Puppy shows you who your real top earners are and what your average customer will pay you over time.
Lifetime Value
An automatic estimate of what the average customer is worth over their full subscription. Helpful for knowing if your acquisition cost actually makes sense.
ARPU
Your average revenue per user, tracked over time. A clear signal of whether your pricing is working or needs a rethink.
Top Payers and Customer Directory
A clean, searchable list of every paying customer — who they are, what they pay, and how long they've stayed.
Plugs into what you already use
Connect your payment processor once. SaaS Puppy handles everything after that — securely and automatically.
Stripe, Lemon Squeezy and Paddle
Connect with secure, read-only access. Nothing changes on your account — no charges, no risk, just clean billing data flowing in.
Auto-Sync Every 6 Hours
Set it once. Your dashboard stays current without you lifting a finger. Your metrics are always fresh, even when you're heads-down building.
Meet Sparky, your AI financial sidekick
Numbers tell you what happened. Sparky tells you what it means — in plain language, without the finance jargon.
Your AI Financial Insights Assistant
Sparky reads your revenue metrics and explains what actually happened — flagging growth trends, churn spikes, and LTV shifts as they occur. Think of it as a co-founder who's always watching the numbers so you don't have to.
Your data, always portable
SaaS Puppy keeps your numbers clean and ready to share — whether that's with your accountant, an investor, or just for your own records.
One-Click CSV Export
Every core metric exportable in a single tap, already formatted and clean. Open it and it's ready to use.
Shareable Read-Only Dashboard Link
Send investors or advisors a live view of your numbers without giving them account access. They see the numbers, you keep the keys.
Built to grow with your team
SaaS Puppy starts solo-friendly and scales up naturally as your team grows. Add people, set access, and stay informed.
Team Seats and Access Control
Bring your co-founder or early team in with proper roles. Everyone sees what they need to, nothing more.
Multi-Workspace
Running more than one product? Manage all of them from a single account without juggling separate logins.
Plan ahead with confidence
Stop guessing what next quarter looks like. SaaS Puppy projects your revenue forward and helps you model changes before they happen.
MRR and Runway Forecasting
Project your revenue 3, 6, and 12 months out based on current growth and churn trends.
Scenario Planner
Model 'what if churn dropped 2%?' before it happens. Run scenarios and see the revenue impact in real time.
Scheduled Reports
Automatic weekly and monthly emails sent for you. The right numbers show up in your inbox without you remembering to look.
Slack Notifications
Get pinged the moment a new subscription lands. A small celebration that never gets old.
Cohort Retention Analysis
See how each signup cohort performs over time — so you can tell which months brought your best customers.
Audit Log
A full record of who viewed or exported what. Useful when multiple people have access and accountability matters.
Stop tracking MRR in spreadsheets.
Join solo and early-stage SaaS founders who rely on SaaS Puppy to auto-calculate real revenue metrics and gain clear, plain-language financial insights.
Stripe Integration Ready · Setup in under 60 seconds · No credit card required