Login and subscription billing live in one dashboard. Kinde combines user authentication with subscription billing and feature flags. The Free plan costs nothing forever, covers 10,500 monthly active users with no credit card, and includes MFA, B2B organizations, a custom domain, workflows, attack protection, M2M apps, 2 custom roles and 10 permissions, 10 feature flags, 1 webhook and 2 environments. Pro is $25 a month with $0.0175 per extra MAU, Plus is $75 a month and Scale is $250 a month. Users on paid subscriptions billed through Kinde do not count toward MAUs. If you use Kinde billing, a platform fee of 0.5 to 0.7 percent applies to your customers' payments. G2 shows 4.7 from 42 reviews praising ease of use and fast setup, and one reviewer said they moved from Auth0 after its price rise.
Free tier quotas
Monthly active users
10,500 free, no credit card required
Monthly active organizations
5 free
Core auth
Email, SMS and social login, plus multi-factor authentication
B2B and domain
Organizations and your own custom domain
Roles and permissions
2 custom roles and 10 permissions
Feature flags
10
Webhooks
1
Environments
2 (production and development)
Custom properties
5
Billing platform fee
0.7% per customer transaction if you collect payments with Kinde
Last sniffed Oct 2, 2026. Always confirm on the official pricing page.
👍 Good boy
+The Free plan includes 10,500 MAUs with no credit card and a long feature list, including MFA, organizations and a custom domain.
+Billing is built in, with fixed charges, metered usage and a customer self-serve portal on every plan, so one vendor can cover login and subscriptions.
+Users on paid subscriptions billed through Kinde do not count toward the MAU total.
+G2 shows 4.7 from 42 reviews, and a summary of those reviews highlights ease of use and quick setup.
+One G2 reviewer said the pricing is great, especially because you do not need a credit card to get started. Another said it is fast, easy to administer and reasonably priced next to the competition.
+A G2 reviewer who left Auth0 said Auth0's price increases of 3x or more and a 20,000 MAU ceiling before an enterprise plan were what pushed them to Kinde.
+Pricing is clear across four plans: Free, Pro $25, Plus $75 and Scale $250, with the per-extra-MAU rate listed for each.
👎 Watch out
−Free is tighter than the MAU number suggests: 2 custom roles, 10 permissions, 1 webhook, 5 custom properties and 2 environments.
−Only 5 monthly active organizations are free. Pro includes 50 and charges $0.50 per extra organization.
−Removing Kinde branding, API keys and the SOC 2 attestation report start on Pro at $25 a month.
−Free enterprise SSO is a Plus feature at $75 a month, and SCIM is listed as coming soon on Scale.
−If you use Kinde to take payments, a platform fee of 0.7% per transaction applies on Free and Pro, 0.6% on Plus and 0.5% on Scale.
−An older r/nextjs commenter questioned paying for a hosted tool, saying Firebase, Supabase or Appwrite are free (and that Appwrite gives 75k MAU free). That is one commenter's view, but it shows the competition.
The catch
The MAU number is generous, but the Free plan is limited in other places: 2 custom roles with 10 permissions, 10 feature flags, 1 webhook, 5 custom properties, 2 environments and 5 monthly active organizations. Kinde branding stays on until Pro.
Users on paid subscriptions you bill through Kinde are not counted as MAUs. If you collect customer payments through Kinde, a platform fee of 0.7% per transaction applies on Free and Pro, 0.6% on Plus and 0.5% on Scale. That fee is separate from your Kinde subscription.
The pricing page says monthly prices are indicative and vary with usage. Enterprise SSO is free only on Plus, and SCIM is marked coming soon. I could not confirm commercial-use terms for Free from the pages I read.
What’s included
✓Email, SMS and social login
✓Multi-factor authentication
✓Organizations for B2B
✓Custom domain
✓Subscription billing with metered usage
✓Feature flags
✓Workflows and actions
✓Attack protection
✓Machine-to-machine apps
✓Customizable UI with HTML, CSS or React
✓Choice of data residency
✓SDKs for 20+ languages
Free tier value
Generosity
B
Estimated value
10,500 monthly active users plus built-in billing, free
Feature parity
Pro ($25 a month) adds your own SMS provider, API keys and unlimited roles, flags and webhooks.
Screenshots
Kinde homepagePricing page
Paid plans
Pro, $25 a month
$0.0175 per extra MAU and 50 included organizations at $0.50 per extra. Adds BYO SMS provider, API keys, unlimited roles, flags, webhooks and properties, branding removal and a SOC 2 attestation report.
Plus, $75 a month
$0.0163 per extra MAU. Adds free enterprise SSO, a 6% MAU discount, API permissions, 6 environments and 1 advanced organization. Billing fee drops to 0.6%.
Scale, $250 a month
$0.0151 per extra MAU. Adds a 13% MAU discount, 11 environments, 5 advanced organizations, an MFA workflow trigger and full ISO 27001 reports. Billing fee drops to 0.5%.
Common questions
Is Kinde free?
Yes. The Free plan is free forever for up to 10,500 monthly active users and needs no credit card.
Do paying customers count as MAUs?
No. Users on paid subscriptions billed through Kinde are not counted.
What does Pro cost?
$25 a month, with $0.0175 per extra MAU.
Is there a fee for taking payments?
If you collect payments from your customers with Kinde, a platform fee of 0.5% to 0.7% per transaction applies, depending on plan.
How is it rated?
G2 shows 4.7 from 42 reviews, mostly praising ease of use and quick setup.
Change history
Checked October 22, 2026
Pricing page read in full. G2 4.7 from 42 reviews from search excerpts. Reddit threads read as excerpts and treated as older. Commercial-use terms for Free not confirmed.
