Heatmaps and recordings with no traffic cap and no sampling. Microsoft Clarity is a free behavior analytics tool for websites and apps that records sessions and builds click and scroll heatmaps. Microsoft's FAQ says there are no traffic limits and no sampling, and that sites, projects and team members are unlimited. Recordings are kept for 30 days, with favorites and a random sample kept up to 9 months. Clarity also lists Copilot in Clarity, AI Visibility, Bot Activity through a CDN connection, and Android and iOS SDKs. Limits to know: you cannot delete or download specific recordings, deleting data means deleting the project, only 100 live sessions can be viewed, and cookie consent is enforced in parts of the EEA, UK and Switzerland. G2 shows 4.5 from 55 reviews, with 74% giving five stars. On Reddit, one r/SEO commenter uses it instead of Hotjar, while an r/UXDesign commenter said the free recordings miss a lot.
Free tier quotas
Traffic
No traffic limits and no sampling
Sites, projects, members
Unlimited sites, projects and team members
Recording retention
30 days. Favorites and a random sample are kept up to 9 months
Labels
Kept up to 9 months
Live sessions
A maximum of 100 live sessions can be viewed
Tags
A maximum of 128 tags per page
Cookie consent
Enforced in select EEA, UK and Switzerland markets, which can affect functions such as funnels and recordings
Not supported
Rendering inside third-party iframes or canvas
Deleting data
You cannot delete or download specific recordings, and deleting data requires deleting the project
Included tools
Heatmaps (click and scroll), session recordings, Copilot in Clarity, AI Visibility, Bot Activity through a CDN connection, and Android and iOS SDKs
Last sniffed Oct 10, 2026. Always confirm on the official pricing page.
👍 Good boy
+Microsoft's FAQ lists no traffic limits, no sampling, and unlimited sites, projects and team members. For a free tool, that removes the usual volume ceiling.
+G2 shows 4.5 from 55 reviews, with 74% giving five stars and 23% four stars. G2's comparison pages say reviewers highlight that it is completely free and easy to set up.
+An r/SEO commenter uses it on a couple of sites instead of Hotjar and said heatmaps plus session recordings cover around 90% of what they look at.
+An r/UXDesign commenter said recordings anonymize input field data, so credit card numbers and personal information are not sent.
+An r/PPC commenter called it easy to use, free and useful for studying how customers move through a site and where the hot zones are.
+Android and iOS SDKs are listed, so mobile apps can use the same tool as websites.
+Clarity lists Copilot in Clarity and an AI Visibility feature, which add summaries and AI-related traffic reporting at no cost.
👎 Watch out
−Recordings are kept for 30 days. Only favorites and a random sample are kept up to 9 months, so long-term review needs favorites.
−You cannot delete or download specific recordings, and deleting data requires deleting the whole project.
−Only 100 live sessions can be viewed at a time, and a page can hold at most 128 tags.
−Cookie consent is enforced in select EEA, UK and Switzerland markets, which Microsoft says can affect functions such as funnels and recordings.
−Clarity cannot render inside third-party iframes or canvas elements, so those parts of a page can look blank in replays.
−Accuracy gets mixed reports. An r/UXDesign commenter said the free recordings miss a lot, and G2's pros and cons page shows recording problems, technical issues and delays with 2 mentions.
−An r/SEO commenter described it as a free tool for heatmaps and recordings when asked about replacing Google Analytics, so expect to keep a separate web analytics tool.
The catch
Clarity is fully free with no traffic cap, but it keeps data for a short time. Recordings are retained for 30 days, with favorites and a random sample kept up to 9 months. You cannot delete or download individual recordings, and removing data means deleting the project.
Two limits matter in practice. Only 100 live sessions can be viewed, and cookie consent is enforced in select EEA, UK and Switzerland markets, which Microsoft says can affect funnels and recordings. Clarity also cannot render third-party iframes or canvas, so replays of those areas can look empty.
I could not find a commercial-use statement or a card requirement on the pages I read, so both are unknown. G2 shows 4.5 from 55 reviews. Reddit opinion is mixed on accuracy: one commenter replaces Hotjar with it, another said the free recordings miss a lot.
What’s included
✓Click and scroll heatmaps
✓Session recordings
✓Copilot in Clarity
✓AI Visibility reporting
✓Bot Activity through a CDN connection
✓Android and iOS SDKs
✓Input field masking in recordings (per an r/UXDesign commenter)
✓Unlimited sites, projects and team members
✓Labels kept up to 9 months
✓Favorites kept up to 9 months
Free tier value
Generosity
A
Estimated value
Heatmaps and recordings with no traffic limits, no sampling and unlimited sites
Feature parity
There is no paid tier. Everything listed is in the free product.
Screenshots
Homepage
Paid plans
No paid plan
Microsoft's FAQ describes Clarity as free forever with no traffic limits and no sampling. I found no paid tier.
Bigger analytics needs
Clarity covers heatmaps and recordings. A Reddit commenter described it that way when asked about replacing Google Analytics, so pair it with a separate web analytics tool if you need traffic reporting.
Common questions
Is Microsoft Clarity really free?
Yes. Microsoft's FAQ says it is free with no traffic limits and no sampling, and with unlimited sites, projects and team members.
How long are recordings kept?
30 days. Favorites and a random sample are kept up to 9 months, and labels are kept up to 9 months.
Can I delete a single recording?
No. You cannot delete or download specific recordings, and deleting data requires deleting the project.
Does cookie consent affect Clarity?
Cookie consent is enforced in select EEA, UK and Switzerland markets, and Microsoft says functions such as funnels and recordings may be affected.
Does it work in mobile apps?
Clarity lists Android and iOS SDKs.
How accurate are the recordings?
Reports are mixed. An r/UXDesign commenter said the free recordings miss a lot, and G2's pros and cons page shows recording issues with 2 mentions.
Change history
Checked October 22, 2026
Microsoft Learn FAQ and data retention pages read. G2 shows 4.5 from 55 reviews. Reddit threads read as excerpts. Commercial-use terms and card requirement are not stated on the pages read.
