Pick the hosted Hobby plan or run it yourself under the MIT license. Umami is a privacy-focused web analytics tool with a hosted cloud and a self-hostable open source version. Cloud Hobby costs $0 and covers 100K events a month, 1 website, 6 months of retention and community support. Pro is $20 a month with 1M events included, up to 20 websites, 10 team members, 2-year retention, and API and MCP access. Business is $200 a month with 10M events, unlimited websites and members, session replays, heatmaps and white-labeling. Self-hosting is free under the MIT license and needs Node.js 18.18 or newer and PostgreSQL 12.14 or newer. G2 has only a handful of reviews, which like the simplicity and privacy focus and call the analytics limited. Reddit self-hosters call it light and easy to set up, and one thread says Cloud runs ahead of the self-hosted version.
Free tier quotas
Cloud Hobby price
$0
Events
Up to 100K events a month
Websites
1 website
Retention
6 months
Support
Community support
Self-hosting
Free and open source under the MIT license
Self-hosting requirements
Node.js 18.18 or newer and PostgreSQL 12.14 or newer
Default login
admin / umami after install, which you should change
Cloud-only extras
Email reports and a streaming API, per the project's notes on Cloud extras
Last sniffed Oct 4, 2026. Always confirm on the official pricing page.
👍 Good boy
+Cloud Hobby is $0 for 100K events a month, and self-hosting is free under the MIT license, so there are two ways to start without paying.
+An r/webdev commenter said Umami does the job really well, captures almost all the essential metrics for website analytics and is lightweight and easy to set up.
+An r/selfhosted poster who tried it against Plausible and Matomo said Umami is easier to set up and collects more complete data.
+An r/microsaas commenter said it is similar to Plausible in philosophy and feature set, with Plausible's default interface slightly nicer.
+G2 reviewers like the simplicity of setup, the easy integration and the privacy focus.
+Pricing is published down to the overage rate: Pro includes 1M events at $20 a month and extra events cost $0.00003 each, which is $30 per additional million.
+Pro includes API and MCP access, and Business adds session replays, heatmaps and white-labeling.
👎 Watch out
−G2's pros and cons page lists inadequate analytics and limited features among the top complaints, and one reviewer called the product limited in advanced analytics.
−Cloud Hobby is limited to 1 website and 6 months of retention. Pro raises that to 20 websites and 2 years.
−An r/selfhosted thread asks whether Cloud has more features than the self-hosted version, and one poster said the cloud version seems well ahead in design and features. Email reports and the streaming API are Cloud extras.
−Heatmaps and session replays are on the $200 a month Business plan, and extra Business events cost $0.00002 each, or $20 per additional million.
−Self-hosting means running Node.js and PostgreSQL yourself, and the default login after install is admin / umami, which you must change.
−G2 has only a handful of reviews, so there is little structured user feedback beyond forum threads.
The catch
Umami has two free routes with different limits. Cloud Hobby is $0 for 100K events a month, 1 website and 6 months of retention, with community support. Self-hosting is free under the MIT license with no event cap from Umami, but you run Node.js 18.18 or newer and PostgreSQL 12.14 or newer yourself.
The cloud and self-hosted versions are not identical. Cloud lists extras such as email reports and a streaming API, and an r/selfhosted poster said the cloud version seems ahead in design and features. Heatmaps and session replays are on the Business plan at $200 a month.
The MIT license covers the source code. I left commercial use of the hosted Hobby plan as unknown because the pricing page does not state a rule, and card requirement as unknown for the same reason. G2 has only a handful of reviews, and the reviews I read call it simple and private but limited in advanced analytics.
What’s included
✓Page views, visitors and referrers
✓Privacy-focused tracking
✓Self-hosting under the MIT license
✓Cloud hosting
✓API and MCP access on Pro
✓Team members on paid plans
✓Session replays on Business
✓Heatmaps on Business
✓White-labeling on Business
✓Streaming API on Business
✓SAML SSO on Enterprise
Free tier value
Generosity
B
Estimated value
100K events a month on Cloud Hobby, or unlimited self-hosted use
Feature parity
Pro adds 1M events, 20 websites, 10 team members and 2-year retention.
Screenshots
HomepagePricing page
Paid plans
Pro, $20 a month
1M events included, then $0.00003 per extra event. Up to 20 websites, up to 10 team members, 2-year retention, API and MCP access and email support.
Business, $200 a month
10M events, then $0.00002 per extra event. Unlimited websites and members, 5-year retention, session replays (5,000 included, then $0.005 each), heatmaps, white-labeling, a streaming API and email and chat support.
Enterprise, custom pricing
SAML SSO, an SLA and invoice billing.
Common questions
Is Umami free?
Cloud Hobby is $0 for 100K events a month and 1 website. Self-hosting is also free under the MIT license.
What do I need to self-host Umami?
Node.js 18.18 or newer and PostgreSQL 12.14 or newer. The default login after install is admin / umami, so change it.
What does Pro cost?
$20 a month, with 1M events included and $0.00003 per extra event, which is $30 per additional million.
Does Cloud have more features than self-hosted?
Cloud lists extras such as email reports and a streaming API, and an r/selfhosted poster said the cloud version seems ahead in design and features.
How does it compare with Plausible?
An r/microsaas commenter called them similar in philosophy and features, with Plausible's default interface slightly nicer. An r/selfhosted poster found Umami easier to set up.
What do reviewers dislike?
G2's pros and cons page lists inadequate analytics and limited features, and one reviewer said it is limited in advanced analytics.
Change history
Checked October 22, 2026
Pricing page and GitHub README read. G2 has only a handful of reviews. Reddit threads read as excerpts. Commercial-use terms and card requirement for Hobby are not stated.
