Wistia branding stays on the player on the free plan. Wistia hosts, shares and measures marketing and training video. The Free plan is $0 with no credit card required, 25 GB of storage, 1 user, 200 GB of bandwidth, 3,000+ lifetime credits, basic video analytics and Wistia branding on the player. Business is $79 a month billed annually, with a free trial that needs no card, 250 GB+ of storage, 3+ users, 1 TB of bandwidth, 5,000+ monthly credits, no Wistia branding, collections, CTAs and forms, heatmaps and A/B testing. The Signals plan is $329 a month and Enterprise is custom. G2 has about 1,190 reviews at 4.6 and Capterra shows 4.7 from 172, while a Trustpilot reviewer called it far too expensive.
Free tier quotas
Plan
Free, $0 a month
Card
No credit card required
Storage
25 GB
Users
1
Bandwidth
200 GB
Credits
3,000+ lifetime
Analytics
Basic video analytics
Branding
Wistia branding is included on the player
Also included
Virtual recording studio, AI highlights and social clips, customizable ad-free player, private sharing and password protection
Last sniffed Oct 13, 2026. Always confirm on the official pricing page.
👍 Good boy
+The Free plan needs no credit card and gives 25 GB of storage, 200 GB of bandwidth and a customizable ad-free player.
+Free also includes a virtual recording studio, AI highlights and social clips, and private sharing with password protection.
+Business removes Wistia branding and adds collections and playlists, CTAs and forms, heatmaps and engagement graphs, A/B testing with CSV export, and live chat support.
+G2 shows 4.6 from about 1,190 reviews, and users find Wistia extremely easy to use for uploads and edits.
+Capterra shows 4.7 from 172 reviews, and one reviewer praised a friendly interface and very good support.
+G2's editorial summary highlights a simple upload-to-publish workflow for everyday hosting.
+A G2 reviewer wrote that you cannot beat the price, and another uses it for branded snippets and webinars in one place.
👎 Watch out
−Free has 1 user, basic analytics and Wistia branding, and it leaves out collections, heatmaps, A/B testing and live chat.
−Business is $79 a month billed annually, extra users cost $25 each, and the Signals plan with marketing-automation features is $329 a month.
−A Trustpilot reviewer (3.5 from 22 reviews) called it way too expensive, criticized charging by number of videos, and said the snippet tool stopped working and cancelling was impossible. It is one review, and the current page does not show per-video pricing.
−A Capterra reviewer wrote that pricing can be better.
−G2's editorial summary says managing larger video libraries can take more effort as governance needs grow.
−Third-party listings are stale. Capterra's FAQ lists a free plan for up to 10 videos and Plus, Pro and Advanced at $19, $79 and $319, and an old Reddit post cites 15 videos and 30 GB of bandwidth. The current page differs.
−The page does not say in the part I captured what a credit buys, so check before you plan around the 3,000 lifetime credits.
The catch
The free plan is a solid way to host a few videos with a customizable ad-free player, but it keeps Wistia branding, allows one user and has basic analytics.
Business is $79 a month billed annually and adds the features most marketing teams want: removing branding, heatmaps, A/B testing and live chat. Extra users are $25 each. The Signals plan at $329 a month adds marketing-platform integrations and lead scoring.
Wistia has changed its plans over the years. Capterra's FAQ and an old Reddit post describe plans based on video counts and different prices, so use the pricing page above instead of third-party summaries.
One Trustpilot reviewer complained about cost and cancelling. Most G2 and Capterra feedback is positive, with the main caveats being price and library management at scale.
What’s included
✓Video hosting
✓Customizable ad-free player
✓Virtual recording studio
✓AI highlights and social clips
✓Private sharing and password protection
✓Video analytics
✓Heatmaps and engagement graphs (Business)
✓A/B testing (Business)
✓CTAs and forms (Business)
✓Marketing automation integrations (Signals)
Free tier value
Generosity
B
Estimated value
25 GB of free video hosting with 200 GB of bandwidth
Feature parity
Free: 1 user, 25 GB storage, 200 GB bandwidth, basic analytics. Business is $79 a month.
Screenshots
HomepagePricing page
Paid plans
Business, $79 a month billed annually
Free trial with no card required. 250 GB+ storage, 3+ users, 1 TB bandwidth, 5,000+ monthly credits, branding removed, collections and playlists, CTAs and forms, heatmaps, A/B testing and CSV export, live chat. Extra users $25 each.
Signals, $329 a month
Everything in Business plus connecting Wistia to your marketing platform, capturing lead and engagement data, lead scoring and revenue measurement.
Enterprise, custom
1 TB+ storage, 2 TB bandwidth, 12,500+ monthly credits, SSO, playback protection and a dedicated customer success manager.
Common questions
Is Wistia free?
Yes. The Free plan is $0 with no credit card required, 25 GB of storage, 1 user and 200 GB of bandwidth.
What does Business cost?
$79 a month billed annually, with a free trial that needs no credit card.
Does the free plan have Wistia branding?
Yes. Removing Wistia branding starts on Business.
What do the credits cover?
The pricing page lists credits per plan, 3,000+ lifetime on Free and 5,000+ monthly on Business, but the part I captured does not say what each credit buys.
Are the older plan prices still valid?
No. Capterra's FAQ and an old Reddit post show earlier plans. Use the current pricing page.
Change history
Checked October 22, 2026
Rewrote from the current pricing page (Free, Business $79, Signals $329), G2 (4.6 from about 1,190), Capterra (4.7 from 172) and Trustpilot (3.5 from 22). Earlier plan terms in third-party listings are out of date.
