Product Hunt is a site where makers post new products and the community comments on them and votes. Launching is free: the help center says no payment is needed, and a free personal account is all you need to post. Company or brand accounts cannot post or comment. Product Hunt removes products from makers who spam audiences or pay for upvotes, and it says paying anyone to hunt or send traffic to a product breaks its guidelines and can lead to a permanent ban. Paid promotion exists only as advertising, which is separate from the leaderboard and rankings. Self-serve web display campaigns have budgets of $5,000 to $10,000, and managed campaigns start at $10,000. The advertising page also lists a premium billboard and newsletter sponsorships. The launch guide at producthunt.com/launch covers how the platform works, launching a product, growing a community and a glossary, with case studies from products such as Notion and Framer.
Free tier quotas
Launch
Free for everyone, with a free personal account
Card to start
Not needed. The help center says launching is free
Account type
Personal accounts only. Company or brand accounts cannot post or comment
Rankings
Ads are separate from the leaderboard and rankings
Paid promotion
Optional ads, from $5,000 for self-serve display campaigns
Vote rules
Spamming audiences or paying for upvotes gets a product removed
Last checked Oct 27, 2026. Always confirm on the official pricing page.
👍 Good boy
+Launching costs nothing and needs only a free personal account
+Ads are optional and sit outside the leaderboard and rankings, so paying does not change a product's rank
+The launch guide covers launch day duties, what to do after launch and a glossary
+Case studies in the guide show how products such as Notion and Framer used it
👎 Watch out
−Company and brand accounts cannot post or comment, so a launch has to go through a person
−The only paid route is advertising: $5,000 to $10,000 for self-serve display campaigns and $10,000 or more for managed ones
−Paying a hunter or buying traffic or upvotes can get the product removed and the account banned
−The pages checked do not state a backlink type or how long a launch waits in review
The catch
Launching is free, but the only paid route is advertising at $5,000 or more. Paying someone to hunt or send traffic is against the rules.
What’s included
✓Free launch from a personal account
✓Launch guide with sections on how it works, launching, growing a community and definitions
✓Case studies from products such as Notion and Framer
✓Display ads, a premium billboard and newsletter sponsorships sold separately
Free tier value
Estimated value
Free launch to the Product Hunt community
Feature parity
Launching is free. Ads and sponsorships are sold separately.
Screenshots
Launch guide: how it works, launching a product, growing a community and definitionsAdvertising page: display ads, premium billboard and newsletter sponsorships
Paid plans
Self-serve web display ads
Budget of $5,000 to $10,000, per the help center.
Managed campaigns
Start at $10,000, per the help center.
Billboard and newsletter
Listed on the advertising page. Prices are not shown on the pages checked.
Common questions
Does it cost anything to launch?
No. The help center says launching on Product Hunt is free. Advertising before or after a launch is optional.
Can I post from a company account?
No. Product Hunt says it does not allow company or brand accounts to post products or comment. A free personal account is enough.
Can I buy upvotes or pay a hunter?
No. Product Hunt says paying anyone to hunt or send traffic to a product goes against its guidelines and can lead to removal and a permanent ban.
What do ads cost?
The help center lists $5,000 to $10,000 for self-serve web display campaigns and managed campaigns from $10,000. Ads are separate from the leaderboard and rankings.
