Creator email platform, formerly ConvertKit. Free to 10,000 subscribers, paid plans with a 14-day trial.
Sniffed 12d ago14 day free trialNo card needed#email-marketing#newsletter#creator#automation#landing-pages#digital-products#convertkit
Landing pages, forms and product sales sit on the free plan. Kit, formerly ConvertKit, is an email platform for creators who sell newsletters, courses and digital products. The Free plan covers up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, tagging, segmentation and the ability to sell digital products and subscriptions. Visual automations, email sequences, branding removal and the Kit MCP start on the Creator plan at $33 a month billed yearly for 1,000 subscribers. Pro is $66 a month, listed at $50 for the first year under a limited offer. Both paid plans have a 14-day trial with no credit card. Kit charges 3.5% plus 30 cents on product sales, which the page says includes card processing, and states there are no sending limits. G2 shows 4.4 from 236 reviews and Capterra 4.6 from 244. Reviewers like the simple interface and automations, and they say the price climbs quickly past the free tier.
Free tier quotas
Subscribers
Up to 10,000 on the Free plan
Landing pages and forms
Unlimited
Email broadcasts
Unlimited, and the pricing FAQ says no plan has a sending limit
Audience tools
Tagging and segmentation
Selling
Digital products and subscriptions, 3.5% plus 30 cents including card processing
Users
1 on Free, 2 on Creator, unlimited on Pro
Trial
14 days on Creator and Pro, no credit card needed
Refund
Within 30 days of signing up on a monthly or annual plan
Migration
Free for creators on a paid plan
Last sniffed Oct 13, 2026. Always confirm on the official pricing page.
👍 Good boy
+The free plan is large. It allows up to 10,000 subscribers with unlimited landing pages, forms and broadcasts, and a Capterra reviewer called the free tier generous on its face because it includes landing pages, forms, broadcasts and tagging.
+Sending is uncapped. The pricing FAQ states there are no sending limits on any plan.
+Ease of use leads the G2 summary. Reviewers describe a clean interface, an easy setup and simple form and automation building, and a G2 reviewer said it is one of the most creator-friendly email tools they have used.
+Selling is built in. Digital products and subscriptions are on the Free plan with a 3.5% plus 30 cents fee that includes card processing, and the comparison table also lists paid newsletters and tip jars.
+Deliverability has a reputation. An r/Emailmarketing commenter said ConvertKit has been around longer and has a solid foundation for deliverability. That thread compared it with beehiiv and is older.
+Automations are on the paid tiers. Creator lists unlimited visual automations and sequences, and an r/Emailmarketing commenter described Kit as more established for creator businesses with solid automation and segmentation.
+Support is praised in G2 reviews, and paid plans list 24/7 email and chat support.
+A Kit MCP is listed on Creator for connecting Claude, ChatGPT and Gemini to your list.
+Switching in is free. Paid plans include a migration service where Kit rebuilds forms, templates and automations.
👎 Watch out
−Cost climbs fast past the free tier. A Capterra reviewer wrote that subscriber 10,001 would cost $116 a month or $1,390 a year at the time of the review, and G2 counts 3 mentions of pricing being high for smaller creators.
−Automations are not on Free. The Creator plan adds visual automations, sequences, RSS campaigns, SMS, polls, branding removal and A/B subject lines, so a free list cannot send a welcome sequence.
−Advanced features sit on the top plan. A G2 reviewer said deeper automation and better reporting are locked behind the highest tier, and the Pro list names engagement analytics, deliverability reporting and collaborative editing.
−Lead magnet options on the starter plan are thin according to two G2 reviewers, one of whom said the introductory version feels limited to creating a newsletter.
−Customization is limited. A G2 reviewer said they hit walls on design options and integrations, and a Capterra reviewer titled their review that simplicity is both great and part of its weakness.
−An r/Emailmarketing poster comparing three tools said convertkit is best for course creators and that its newsletter features are basic. That is one person's view in a search excerpt.
−Paid Recommendations take a 23.5% fee on earnings, and the newsletter referral system and Facebook custom audiences are Pro only.
−Trustpilot opinion is lower than G2. The kit.com Trustpilot page showed 4.0 from 161 reviews in a search excerpt, against 4.4 on G2 and 4.6 on Capterra.
The catch
The Free plan is real and large, but it is a list-building plan. It has no visual automations, no sequences, no RSS campaigns and no way to remove Kit branding. Those start on Creator at $33 a month billed yearly for 1,000 subscribers, or $390 a year, which the page says saves $78 against monthly billing.
Price follows subscriber count. When you pass your plan's limit, Kit upgrades you to the next subscriber tier automatically. If you clean your list, the FAQ says a person on the team has to downgrade the plan by hand, so email help@kit.com. A Capterra reviewer put the 10,001st subscriber at $116 a month or $1,390 a year at the time of that review.
Pro is listed at $66 a month for 1,000 subscribers, with a limited-time first-year price of $50 a month ($593 billed the first year) that renews at the standard rate. The 14-day trials need no credit card, and you add one when the trial ends to keep a paid plan. I did not find commercial-use terms for Free, and the API row in the comparison table was unclear for the Free plan, so I left those as unknown.
What’s included
✓Unlimited landing pages and forms
✓Unlimited email broadcasts
✓Tagging and segmentation
✓Digital product and subscription sales
✓Paid newsletters and tip jars
✓Visual automations on Creator and Pro
✓Email sequences on Creator and Pro
✓Kit MCP on Creator and Pro
✓RSS campaigns
✓A/B subject line tests
✓Deliverability reporting on Pro
✓Free migration on paid plans
Free tier value
Generosity
B
Estimated value
Free to 10,000 subscribers; Creator $33 a month billed yearly at 1,000 subscribers
Feature parity
Free has landing pages, forms, broadcasts, segments and product sales. Creator adds automations.
Screenshots
Kit homepageKit pricing page
Paid plans
Creator, $33 a month billed yearly at 1,000 subscribers
Everything in Free plus unlimited visual automations and sequences, Kit MCP, A/B tests of subject lines, polls, branding removal, SMS marketing, apps and integrations, RSS campaigns and 24/7 email and chat support. 2 users.
Pro, $66 a month at 1,000 subscribers
Everything in Creator plus Subscriber Signals, a Growth Concierge team, engagement analytics, an insights dashboard, deliverability reporting, engagement scoring, collaborative editing, content A/B tests, Facebook custom audiences, a newsletter referral system, unlimited users and priority support. First-year offer of $50 a month.
Common questions
Is Kit free?
Yes, up to 10,000 subscribers. The Free plan has unlimited landing pages, forms and broadcasts but not automations or sequences.
Is there a sending limit?
The pricing FAQ says there are no sending limits on any plan.
How does the trial work?
14 days on Creator or Pro with no credit card needed to start. You add a card when it ends to keep the paid plan, or you stay on Free.
What if I pass my subscriber limit?
Kit upgrades you to the next tier automatically and keeps sending.
Can I get a refund?
The FAQ offers one within the first 30 days of signing up, monthly or annual.
What does Kit charge on sales?
3.5% plus 30 cents on digital products and subscriptions, which the page says includes credit card processing.
Change history
Checked October 22, 2026
Pricing page lists Free to 10,000 subscribers, Creator at $33 and Pro at $66 (first-year price $50). G2 shows 4.4 from 236 reviews; Capterra shows 4.6 from 244 and Trustpilot 4.0 from 161 in search excerpts.
