Email marketing with a free plan for 250 subscribers and 2,500 emails a month. Paid plans start at $12.
Sniffed 23d ago14 day free trialNo card needed#email-marketing#newsletter#automation#landing-pages#free-plan
Cross 250 active subscribers and campaigns lock until you upgrade, so plan for it. MailerLite is an email marketing platform with a free plan for up to 250 subscribers, 2 user seats and 2,500 emails a month. The pricing page says Free includes campaigns, automations, a website, a landing page, signup forms and all three email editors (drag and drop, custom HTML and simple). Past 250 active subscribers, sending is locked until you upgrade or remove subscribers. Comfort starts at $12 a month and Power at $25 a month, and every new account gets a 14-day trial of paid features. The free plan has shrunk: an older r/MARKETINGTOOLSREVIEW post cites 1,000 subscribers, and a later r/Emailmarketing thread asks for alternatives after the free plan was cut. G2 shows 4.6 from 1,113 reviews. Opinions on support split, with one Reddit commenter saying it is non-existent unless you pay and several Capterra reviewers praising it.
Free tier quotas
Active subscribers
Up to 250
Monthly emails
2,500
User seats
2
Included
Campaigns, automations, a website, a landing page and signup forms
Editors
All 3: drag and drop, custom HTML and simple
Over the limit
Above 250 active subscribers, campaigns and automations are locked until you upgrade or remove subscribers
Trial
14 days of paid features on every new account, with 24/7 live chat and email support during the trial
Automation steps
A June 2026 Capterra reviewer said the free tier is limited to 5 automation steps
Last sniffed Oct 2, 2026. Always confirm on the official pricing page.
👍 Good boy
+The free plan includes automations, a website, a landing page, signup forms and all three email editors, including custom HTML, which is more than many free tiers allow.
+Every new account gets a 14-day trial of paid features with live chat and email support, so you can test Comfort or Power features before paying.
+Comfort starts at $12 a month and Power at $25 a month, and Power includes unlimited monthly emails under a fair use policy.
+G2 shows 4.6 from 1,113 reviews, and a G2 reviewer singled out the amount of features available even on the free plan.
+A Capterra reviewer who works with clients said it is simple to create an API key and connect it to their landing pages.
+A Reddit commenter who used it for a year said the automation is basic but enough, and that deliverability seemed good.
👎 Watch out
−The free plan has shrunk. The current page says 250 subscribers, while an older post cites 1,000, and a later thread asks for alternatives after the free plan was cut.
−Sending locks at 250 active subscribers on Free. You must upgrade or remove subscribers to send campaigns or run automations again.
−A Capterra reviewer (June 2026) said the free tier's 5 automation steps cannot support a proper lead-to-conversion sequence, and titled the review around the free tier not being worth it for real business owners.
−A r/Emailmarketing commenter said customer service is non-existent unless you pay extra, though other Capterra reviewers describe step-by-step support and one said they got top support on a free plan.
−A July 2026 Capterra reviewer said account verification was strict and delayed a first campaign by several days.
−Comfort caps monthly emails at 10 times the top of your subscriber tier, which limits how often you can email a full list.
The catch
The free plan ends at 250 active subscribers. Past that, campaigns and automations are locked until you upgrade or remove subscribers. It also gets 2,500 emails a month and 2 seats, and a June 2026 Capterra reviewer reports a cap of 5 automation steps on Free.
This limit has moved down over time. An older Reddit review cites 1,000 subscribers, and a later thread asks for free alternatives after MailerLite cut the plan, so plan details in older articles are out of date.
Support reports conflict. A r/Emailmarketing commenter said customer service is non-existent unless you pay extra, while several Capterra reviewers praise support, some on a free plan. The paid trial includes live chat. Whether a card is needed at signup is unknown, and so are commercial terms.
What’s included
✓Email campaigns
✓Automations (limited steps on Free)
✓Drag and drop, custom HTML and simple editors
✓Website builder and landing pages
✓Signup forms
✓Dynamic emails (Comfort)
✓Multivariate testing (Comfort)
✓Preference center (Comfort)
✓Digital products and bookings (Power)
Free tier value
Generosity
B
Estimated value
Free email marketing for up to 250 subscribers and 2,500 emails a month
Feature parity
Comfort (from $12 a month) adds unlimited templates, dynamic emails and auto-resend.
Screenshots
HomepagePricing page
Paid plans
Comfort, from $12 a month
Everything in Free plus unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, an unsubscribe page builder, a preference center, an AI writing assistant and smart sending. Monthly emails are 10 times the ceiling of your subscriber tier.
Power, from $25 a month
Everything in Comfort plus unlimited user seats, monthly emails (fair use policy), automations, forms, digital products and bookings, multiple automation triggers, partner discounts and 24/7 live chat support.
14-day trial
Every new account can try premium features for 14 days, with 24/7 live chat and email support during the trial.
Common questions
How many subscribers does the MailerLite free plan allow?
Up to 250 active subscribers and 2,500 emails a month, per the pricing page. Older posts cite 1,000.
What happens when I pass 250 subscribers?
Campaigns and automations are locked until you upgrade or remove active subscribers.
How much does MailerLite cost after the free plan?
Comfort starts at $12 a month and Power at $25 a month.
Is there a trial of paid features?
Yes. Every new account gets 14 days to try premium features.
How good is the support?
Reports conflict. One Reddit commenter said support is non-existent unless you pay, while several Capterra reviewers praise it.
Change history
Checked October 22, 2026
Pricing page and FAQ read. G2 4.6 from 1,113 reviews from a search excerpt. Capterra reviews are from 2026; some are labeled vendor referred. Reddit threads read as excerpts; one cites the older 1,000 subscriber limit. Card requirement and commercial terms unknown.
