Free forever: 2,500 subscribers, 15,000 emails a month, automation and transactional email.
Sniffed 18d ago14 day free trialNo card needed#email-marketing#newsletter#automation#transactional-email#sms
Sender branding stays on the free plan, but the sending allowance is big. Sender is an email and SMS marketing platform whose Free Forever plan costs $0 and lists 1 seat, up to 2,500 subscribers and up to 15,000 emails a month. The pricing page includes email newsletters, email automation, landing pages, signup forms and popups, and transactional emails, with Sender branding required. Free accounts also get a 14-day trial of the Pro plan, after which you can stay on Free. Standard is $6.30 a month and Professional is $10.50 a month on the page, both shown with 30% off for the first year, and the entry tiers are listed at 500 subscribers. The comparison table gives 24/7 email and live chat support to every plan, including Free. G2 shows 4.7 from 284 reviews, and Reddit users call the free offering generous, with one noting a learning curve for people coming from MailerLite.
Free tier quotas
Price
$0, Free Forever
Seats
1
Subscribers
Up to 2,500
Monthly emails
Up to 15,000
Daily email limits
No limits listed in the comparison table
Included
Email newsletters, email automation, landing pages, signup forms and popups, transactional emails
Branding
Sender branding required on Free
Editors
HTML, plain text and drag and drop
Support
24/7 email and live chat on every plan, including Free
Pro trial
14-day free Pro plan trial, then you can stay on Free
Last sniffed Oct 7, 2026. Always confirm on the official pricing page.
👍 Good boy
+The free plan lists 2,500 subscribers and 15,000 emails a month, including automation, landing pages, popups and transactional email, which is a large allowance for $0.
+Support is 24/7 email and live chat on every plan, including Free, according to the comparison table.
+Custom DKIM settings, a spam check and scheduling are listed on the Free plan, which matters for deliverability.
+Free accounts get a 14-day trial of the Pro plan, then can stay on Free or upgrade.
+A Reddit commenter who used it for a few months called it a great value free offering. Another said the free plan gives more than they could ask for as their list grew.
+G2 shows 4.7 from 284 reviews, and G2 reviewers frequently mention it as simple and reliable for delivery and setup.
👎 Watch out
−Sender branding is required on the Free plan. Removing it needs Standard, which is $6.30 a month on the page.
−Free has 1 seat, no email A/B testing and no SMS campaigns, according to the comparison table.
−A r/Emailmarketing commenter noted a learning curve for people moving from MailerLite.
−The paid prices shown are for entry tiers of 500 subscribers, with monthly emails at 12 or 24 times your subscribers. The price at larger list sizes was not in the text I read.
−Dedicated IPs are only available on plans of 20,000 subscribers and above.
−Prices on the page are first-year discounts of 30%, so the second-year price is higher than the figure shown.
The catch
Free is generous, with strings. Sender branding is required, there is one seat, and email A/B testing and SMS campaigns start at Standard. Prices for paid plans on the page are first-year discounts of 30% ($108 listed as $75.60 for Standard and $180 as $126 for Professional), so budget for the full price after year one.
Free Forever includes a 14-day trial of the Pro plan. After 14 days you stay on Free or upgrade.
On paid plans, monthly emails scale with subscribers, 12 times for Standard and 24 times for Professional. Dedicated IPs require plans of 20,000 subscribers and above. Whether signup needs a card is not stated on the page I read, and commercial terms are unknown.
What’s included
✓Email newsletters
✓Email automation
✓Landing pages
✓Signup forms and popups
✓Transactional emails
✓HTML, plain text and drag and drop editors
✓Custom DKIM settings
✓Spam check
✓24/7 email and live chat support
Free tier value
Generosity
A
Estimated value
Free email marketing for 2,500 subscribers and 15,000 emails a month
Feature parity
Standard ($6.30 a month in year one) removes Sender branding and adds 3 role-based seats and SMS.
Screenshots
HomepagePricing page
Paid plans
Standard, $6.30 a month
Shown with 30% off for the first year (billed $108 listed, $75.60 first year). Everything in Free plus 3 role-based seats, no Sender branding, SMS messaging, unlimited templates, A/B testing and advanced ecommerce reports. Monthly emails are 12 times subscribers.
Professional, $10.50 a month
Shown with 30% off for the first year (billed $180 listed, $126 first year). Everything in Standard plus 10 seats, free SMS credits, advanced automation, advanced reports and priority support. Monthly emails are 24 times subscribers.
Pay as you go
Purchase credits as needed with no recurring fees. The page lists $29 for 5,000 emails and $5.80 per 1,000 emails, with unlimited subscribers and no Sender logo.
Enterprise, custom
Unlimited emails, a dedicated success manager, advanced user permissions, an SLA, activity logs, SSO (SAML v2) and phone support.
Common questions
Is Sender free?
Yes. Free Forever is $0 with up to 2,500 subscribers and 15,000 emails a month, and it requires Sender branding.
Does Sender include transactional email on the free plan?
Yes, the Free plan lists transactional emails.
What support does the free plan get?
24/7 email and live chat, according to the comparison table.
How much does Sender cost after Free?
Standard is $6.30 a month and Professional is $10.50 a month with the first-year 30% discount. Pay as you go starts at $29 for 5,000 emails.
How is it rated?
G2 shows 4.7 from 284 reviews. Reddit commenters describe the free plan as generous.
Change history
Checked October 22, 2026
Pricing page and comparison table read. G2 rating and themes from search excerpts. Reddit threads read as excerpts. Card requirement and commercial terms not stated on the page.
